SAN MATEO, Calif.--(BUSINESS WIRE)--
Zuora,
Inc. (NYSE: ZUO) the leading cloud-based subscription management
platform provider, today announced that the company’s CEO and Founder
Tien Tzuo released the definitive guide for how to succeed in the
Subscription Economy, “SUBSCRIBED:
Why the Subscription Model Will be Your Company’s Future – and What to
Do About It” (Portfolio/Penguin Random House) at Zuora’s annual
conference Subscribed™
in San Francisco. More than 10,000 people attend the Subscribed series
of events each year to learn how to succeed amidst the most disruptive
business model shift in a century. On June 5th, not only will attendees
hear from Tzuo, the foremost expert on the Subscription Economy®, the
entire world will have access to his playbook.
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Tien Tzuo, CEO and Founder of Zuora, Launches the First Book on the Subscription Economy: SUBSCRIBED (Portfolio/Penguin Random House) (Graphic: Business Wire)
According to SUBSCRIBED, we’re at a pivotal moment in business history,
one not seen since the Industrial Revolution. The world is moving away
from products and toward services. From Netflix and Salesforce, to
Spotify and Amazon, subscriptions are exploding because billions of
digital consumers increasingly favor access over ownership.
Yet most companies are still built to sell products. They’re not
prepared for the next hundred years of business and this means huge
opportunities are up for grabs. According to the Subscription
Economy Index™ (SEI), Zuora’s proprietary index that tracks the
growth of the Subscription Economy, subscription revenue growth rates
have continued to accelerate every year since 2012.
“Industry after industry, businesses understand that subscriptions are
the future of revenue growth. But they’ve been clamoring for a how-to
succeed guide. That’s why I wrote SUBSCRIBED - a blueprint to win in the
Subscription Economy,” said Zuora CEO and Founder Tien Tzuo.
According to SUBSCRIBED, inventing and launching a subscription business
is the easy part. Wrapping the entire business operations around the
customer is the challenge. The changes required are transformational and
SUBSCRIBED is focused on providing a practical guide for any business
seeking to succeed in the Subscription Economy.
Aaron Levie, CEO and Founder of Box said, "This book is
ostensibly about subscription models, but it's ultimately about the
future of business. In SUBSCRIBED, you'll learn from the masters of this
business model and fundamentally change the way you think about your
product, customers, growth, and talent -- no matter what industry you're
in."
In the book, Tzuo demonstrates how to use subscriptions to build
lucrative, ongoing, one-on-one relationships with customers pointing to
case studies from:
-
Adobe who has transitioned from selling enterprise software licenses
to offering cloud-based solutions for a flat monthly fee, quadrupling
its valuation.
-
Fender who evolved from selling guitars one at a time to creating
lifelong musicians by teaching beginners to play and keeping them
inspired for life.
-
Caterpillar who uses subscriptions to help solve problems -- it’s not
about how many tractors you can rent, but how much dirt you need to
move.
According to SUBSCRIBED, shifting the mindset from product-centered
business to consumer-centered business will allow businesses to move
beyond the linear. Organizations can be fluid and cohesive, recurring
and responsive, informed and inspired, and this book will help guide
companies on how to prepare and achieve maximum results, rather than
trying to catch up later.
SUBSCRIBED is now available around the world from Penguin Random House. Buy
it here. In the coming months, it will be published in Singapore and
Malaysia (Times Publishing Group), Japan (Diamond Publishing), mainland
China (Beijing Huazhang), Taiwan (CommonWealth Magazine), Vietnam
(Saigon Books), Korea (Bookie Publishing), and Germany (Plassen).
Praise for SUBSCRIBED
Maynard Webb, Author of 'Rebooting Work: Transform How You Work in
the Age of Entrepreneurship' said, “Tien Tzuo is the godfather of
the subscription economy and now he shares his unparalleled wisdom in
this book. A must read for anyone who wants to have a breakout company.”
Marc Benioff, Chairman and CEO of Salesforce said, “Tien Tzuo,
who I was lucky enough to hire as my eleventh employee at Salesforce,
has written the definitive playbook for anyone navigating the most
important business model shift of our time. The subscription model is
exploding everywhere, and nobody knows how to steer through this shift
better than Tien.”
Scott Galloway, Professor of Marketing at NYU Stern and Author of
‘The Four,’ said, “Tien dissects the building blocks of what may be
the greatest shift in business in the last 20 years; the move to a
recurring revenue/subscription based model. For any business looking to
break the chains of episodic, transactional commerce, Tien's book is a
must-read.”
Caryn Seidman-Becker, Chairman and CEO, CLEAR said, "Subscribed
is the ultimate playbook for customer-first companies.”
Baba Shiv, The Sanwa Bank, Limited, Professor of Marketing, Stanford
Graduate School of Business said, “Subscription economics are
radically different from traditional product-based models. Tien Tzuo has
written invaluable guide for anyone who wants to understand the dynamics
behind what Microsoft CEO Satya Nadella calls the ‘secular movement’
towards subscriptions.”
About the Author
Tien Tzuo is the CEO and cofounder of Zuora (NYSE: ZUO), the leading
Subscription Economy SaaS provider, with nearly one thousand customers
world wide. He was formerly the chief marketing officer and chief
strategy officer of Salesforce. He hosts the global Subscribed
conferences and lives in San Francisco.
About Zuora, Inc.
Zuora® provides the leading cloud-based subscription management platform
that functions as a system of record for subscription businesses across
all industries. Powering the Subscription Economy®, the Zuora platform
was architected specifically for dynamic, recurring subscription
business models and acts as an intelligent subscription management hub
that automates and orchestrates the entire subscription order-to-cash
process, including billing and revenue recognition. Zuora serves more
than 900 companies around the world, including Box, Komatsu, Rogers,
Schneider Electric, Xplornet and Zendesk. Headquartered in Silicon
Valley, Zuora also operates offices in Atlanta, Boston, Denver, San
Francisco, London, Paris, Beijing, Sydney, Chennai and Tokyo. To learn
more about the Zuora platform, please visit www.zuora.com.
Forward-Looking Statements
This press release contains forward-looking statements that involve a
number of risks, uncertainties and assumptions, including but not
limited to statements regarding the expected benefits of the SUBSCRIBED
book, Zuora’s expectations regarding companies shifting to subscription
business models, and the anticipated growth and trends in the market for
subscription businesses. Any statements that are not statements of
historical fact may be deemed to be forward-looking statements. Actual
results could differ materially from those stated or implied in
forward-looking statements due to a number of factors, including but not
limited to, risks detailed in the "Risk Factors" section of Zuora’s
final prospectus related to the initial public offering filed with the
Securities and Exchange Commission (SEC) on April 12, 2018, as well as
other documents that Zuora may file from time to time with the SEC. The
forward-looking statements in this press release are based on current
expectations as of the date of this press release and Zuora undertakes
no obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.
© 2018 Zuora, Inc. All Rights Reserved. Zuora, Subscribed,
Subscription Economy, Powering the Subscription Economy, and
Subscription Economy Index are trademarks or registered trademarks
of Zuora, Inc. Other names and brands may be claimed as the property of
others. Nothing in this press release should be construed to the
contrary, or as an approval, endorsement or sponsorship by any third
parties of Zuora, Inc. or any aspect of this press release.
SOURCE: Zuora Financial
View source version on businesswire.com:
https://www.businesswire.com/news/home/20180605005578/en/
Zuora, Inc.
Jayne Scuncio, 408-348-1087
press@zuora.com
Source: Zuora, Inc.